English follows below.

gracolaについて

伝統をまとい、未来を紡ぐ

gracola（グラコラ）は、会津木綿・遠州木綿といった、日本に受け継がれてきた美しい布を未来へとつなぐ服づくりに取り組んでいます。手間ひまを惜しまず織り上げられた布には、土地の風土や暮らしの物語が息づいています。その価値を大切に、現代のライフスタイルに寄り添う新たな普遍性を提案します。大量生産・大量廃棄が当たり前になった今だからこそ、「本当に長く着られる服とは何か」を問いながら、素材、技術、デザインのすべてにこだわり、100年先も誇れる衣服文化を育んでいきます。

gracolaの想い

ミッション｜持続可能な服づくり

アパレル産業が繰り返してきた大量生産・大量廃棄の流れに疑問を投げかけ、gracolaは「長く着られる服」「廃棄ゼロの実現」を目指し続けています。デザイン、耐久性、着心地すべてに妥協せず、必要な分だけを丁寧に生産。素材には土に還る天然素材を使い、日本の伝統的な職人技から生まれる会津木綿や遠州木綿を積極的に取り入れています。服だけでなく、背景にある技術や文化も未来へつなげる——それがgracolaの基本姿勢です。持続可能性は流行ではなく、日々の選択の積み重ね。一着一着にその想いを込め、未来の服のあり方を提案していきます。

ビジョン｜未来に誇れる衣服文化をつくる

自然素材へのこだわり、丁寧なものづくり、持続可能な消費のあり方。gracolaが目指すのは、服を「使い捨てるもの」ではなく「共に時を重ねる存在」として育む社会です。gracolaはそんな服を「100年服」と呼びます。世代を越えて愛されるものづくりと、日本各地に息づく伝統技術の継承を通して、地域や文化と共に生き続ける循環を育みます。gracolaは、自然環境にも、作り手にも、着る人にもやさしい新しい衣服文化を、世界へ発信していきます。

バリュー｜シーズンレス・ジェンダーレス・タイムレス

gracolaは、「誰もが、いつまでも、自分らしくいられる服」を大切にしています。ファッションの流行や季節に縛られず、シーズンレス、ジェンダーレス、タイムレスな視点で、本当に価値ある服をつくり続けます。自然に還る素材、受け継がれる技術、丁寧なものづくり——「100年服」という思想のもと、今も未来も選ばれる存在を目指します。

素材と技術

会津木綿・遠州木綿

gracolaの服に使われるのは、シャトル織機で織られた会津木綿・遠州木綿。着るほどに柔らかく、軽く、心地よく変化する貴重な素材です。そこには、手間ひまをかけた職人のぬくもりと、地域の風土や暮らしに根ざした文化が息づいています。シャトル織機は今や貴重な存在となり、職人も減少しています。gracolaは、その技術と物語を未来へ伝えるため、会津木綿・遠州木綿を用いたものづくりを続けています。

土に還るボタン

ボタンもまた、自然への配慮を欠かしません。gracolaでは、主に国産の鹿角ボタンを使用しています。害獣駆除で生まれた副産物を活かし、職人の手によって一つひとつ丁寧に作られたボタンです。自然の恵みと人の手が生んだ、美しいボタンは、服と共に時を重ねます。

デザイン・パターンへのこだわり

100年服と廃棄ゼロ
流行に流されることなく、日々の暮らしにそっと寄り添う——gracolaは、そんな新しい普遍性を持ったデザインを目指します。また、ワークウエアのパターン技術を生かし、幅広い体型をカバーできる設計を研究開発。着心地、機能性、耐久性を大切にしながら、生地ロスの少ない工夫も取り入れ、「廃棄ゼロ」への挑戦を続けています。

共創するブランドへ

gracolaは、「100年服」の思想を共有する皆様と共に、自然と調和し、文化を未来へつなぐ新しい衣服のかたちを提案していきます。製品づくりにとどまらず、企業や個人と共に持続可能な未来をデザインする「共創型ブランド」として、これからも挑戦を続けてまいります。

ともに描く未来に、どうぞご期待ください。

About gracola

Weaving Tradition into the Future.

At gracola, we are committed to crafting garments that carry forward the beauty of traditional Japanese textiles such as Aizu cotton and Enshu cotton. Woven with great care and time, these fabrics embody the spirit of the land, its people, and their way of life. Respecting this heritage, we strive to propose a new sense of timelessness that fits seamlessly into the modern lifestyle.
In an age where mass production and mass disposal have become the norm, we pause to ask: "What does it truly mean to create clothing that lasts? "With unwavering attention to materials, craftsmanship, and design, we aim to nurture a clothing culture that we can be proud of a hundred years from now.

Mission

Sustainable Clothing for a Better Future
gracola questions the cycle of mass production and mass disposal that has long dominated the apparel industry. We continuously ask ourselves: "What makes a garment truly enduring?" and "Is zero waste possible? "Without compromising on design, durability, or comfort, we produce only what is needed, with care and intention. We use natural materials that return to the earth, and actively incorporate traditional craftsmanship such as Aizu cotton and Enshu cotton, ensuring that both the garments and the cultural techniques behind them are passed down to future generations. For us, sustainability is not a fleeting trend, but a way of living expressed through everyday choices. We pour this philosophy into every piece we create, shaping the future of clothing one garment at a time.

Vision

Building a Clothing Culture We Can Proudly Share with the Future. At gracola, our goal is not merely to create clothing, but to craft a future where people, nature, and culture exist in harmony. Through the careful selection of natural materials, mindful craftsmanship, and sustainable consumption practices, we envision a world where clothing is no longer disposable, but something to grow with and treasure over time. We call this philosophy the "100-Year Garment." By creating garments that transcend generations and preserving Japan’s traditional craftsmanship, we foster a living cycle where communities and cultures continue to thrive. gracola is dedicated to building a new, sustainable clothing culture that is kind to the environment, to the makers, and to the wearers—and proudly sharing it with the world.

Values

Seasonless, Genderless, Timeless
We at gracola cherish the idea of clothing that allows everyone o be true to themselves, at any time. Unbound by fleeting fashion trends or seasonal cycles, we create garments with a seasonless, genderless, and timeless spirit. Rooted in the philosophy of the 100-Year Garment, we deliver enduring value for both today and tomorrow through the use of natural materials, traditional techniques, and mindful craftsmanship.

Materials and Craftsmanship

Aizu Cotton and Enshu Cotton
gracola’s garments are made using Aizu cotton and Enshu cotton, woven on rare shuttle looms that impart a soft, increasingly comfortable texture with each wear and wash. These fabrics are not just beautiful materials; they carry with them the warmth of the artisans' hands and the culture deeply rooted in the landscapes and lives of the regions where they are born. As shuttle looms become increasingly rare and artisans dwindle, gracola is committed to preserving these stories and skills by bringing the beauty of Aizu and Enshu cotton to new generations.

Biodegradable Buttons

We extend our commitment to nature down to the finest details.
Rather than relying on plastic buttons that contribute to pollution, gracola primarily uses buttons made from domestically sourced deer antlers—including antlers from local deer culled through wildlife management efforts. Though extremely hard and challenging to process, these antlers are carefully crafted into original buttons in collaboration with skilled artisans. Each button carries the beauty of time, connecting nature’s gifts with human craftsmanship.

Design and Pattern Making

100-Year Garments and Zero Waste
At gracola, we propose a new form of timelessness, offering designs that quietly accompany the rhythms of daily life, unaffected by transient trends. We also develop patterns based on workwear expertise, creating silhouettes that accommodate a wide range of body types, while prioritizing comfort, functionality, and durability. Inspired by eras when fabric was precious, we incorporate techniques that minimize fabric waste, paving the way toward a future of zero waste in fashion.

A Co-Creative Brand

Under the philosophy of the 100-Year Garment, gracola proposes a new way of clothing that harmonizes with nature and carries culture into the future. Beyond simply creating products, we aim to design a sustainable future together with businesses, individuals, and communities as a co-creative brand.

We look forward to walking into the future hand-in-hand with you.